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Canon L-Series EF lenses
Six new lenses enter the lineup
Canon L-Series EF lensesLAKE SUCCESS, N.Y., August 26, 2010 – Canon U.S.A., Inc., a leader in digital imaging, rounds out its Summer product introductions with four new L-series lenses and two new accessory extenders for professionals and advanced amateurs. Leading the introductions, the EF 8-15mm f/4L Fisheye USM lens is the world’s widest fisheye zoom lens, providing professional photographers and cinematographers with a unique optical tool for capturing 180º angle-of-view shots on all EOS Digital SLR cameras.

Sony SLT-α55V and SLT-α33
Powered by Translucent Mirror Technology
Sony SLT-α55V and SLT-α33SAN DIEGO, August 23, 2010 –Sony today introduced two new α cameras (models SLT-A55V and SLT-A33) that adopt Sony’s newly-developed Translucent Mirror Technology™, which achieves the highest-level of auto focus speed for both still image and movie shooting.

Sony DSLR-α560
Features include multi-frame noise reduction
Sony DSLR-α560SAN DIEGO, Aug. 23, 2010 – Sony today introduced an α (alpha) DSLR camera (model SLR-α560) that leverages Sony’s Exmor™ APS HD CMOS sensor to make it easier for active shooters to get the best shot without missing a moment. Along with the α33 and α55 cameras (also announced today), the α560 model is one of the only DSLR cameras with Multi-frame Noise Reduction, Sweep Panorama™ mode, 3D Sweep Panorama and Full HD 1920x1080 60i video capture.

Nikon D3100
Shoots high definition video with full time auto focus
Nikon D3100MELVILLE, N.Y. (AUGUST 19, 2010) – The new Nikon D3100 digital SLR camera speaks to the growing ranks of enthusiastic D-SLR users and aspiring photographers by providing an easy-to-use and affordable entrance to the world of Nikon D-SLR’s. The 14.2-megapixel D3100 has powerful features, such as the enhanced Guide Mode that makes it easy to unleash creative potential and capture memories with still images and full HD video.

New Nikkor Lenses
Seven lenses released to date in 2010
New Nikkor LensesMELVILLE, N.Y. (August 19, 2010) – Today, Nikon Inc. announced four new lenses to the legendary NIKKOR line to meet the needs of all types of photographers, from those looking for the ideal lens for capturing memories of the school play to pro glass that captures client work in the studio. The new AF-S DX 55-300mm f/4.5-5.6G ED VR, AF-S 28-300mm f/3.5-5.6G ED VR, AF-S 24-120mm f/4G ED VR and AF-S 85mm f/1.4G deliver the optical excellence and stunning image quality that consumers have become accustomed to with AF-S NIKKOR lenses.

Canon PowerShot Digital Cameras
Also new SELPHY Compact Photo Printer
Canon PowerShot Digital CamerasLAKE SUCCESS, N.Y., August 19, 2010- Further elevating the “Power” in PowerShot, Canon U.S.A., a leader in digital imaging, today announced three new high-performance PowerShot cameras - the PowerShot S95, the SD4500 IS and the SX130 IS Digital cameras. These cameras achieve photographic brilliance with Canon’s HS (High Sensitivity) SYSTEM for improved low-light shooting in the S95 and SD4500 IS cameras, High Definition (HD) video recording, High Dynamic Range (HDR) in the S95 camera and a more intelligent Smart AUTO mode, among a range of others.

Nikon Coolpix Cameras
Two new models
Nikon Coolpix CamerasMELVILLE, NY (August 17, 2010) – At the forefront of product innovation and market firsts, Nikon Inc. introduces two new COOLPIX cameras into the Style Series, marrying first-of-its-kind technology and portable design to enhance the experience of making and sharing great photos and videos.

Tamron SP 70-300mm
Features include image stabilization and autofocus drive
Tamron SP 70-300mm August 10, 2010, Commack, NY – Tamron announced another advance in the company's pursuit of high resolution images in the telephoto lens category with the release of its anniversary model SP 70-300mm telephoto zoom lens featuring VC (Vibration Compensation) image stabilization and an ultrasonic auto-focus drive –– USD (Ultrasonic Silent Drive). The SP 70-300mm F/4-5.6 Di VC USD (Model A005) high-resolution DSLR telephoto zoom lens is available for the Nikon mount on August 26, 2010, with the launch of mounts for Canon and Sony to follow.

Panasonic 3-D Camcorder
Also announces other new products
Panasonic 3-D CamcorderSECAUCUS, NJ (July 27, 2010) – Panasonic today announced the launch of the Panasonic HDC-SDT750, the world’s first consumer 3D camcorder, which includes a 3D conversion lens that enables the camcorder to shoot powerful and true-to-life 3D video content. The Panasonic SDT750 is a user-friendly consumer 3D camcorder that makes experiencing 3D at home easy and affordable. In addition to shooting 3D, the SDT750 can record full 1080p High Definition (HD) in AVCHD, when the 3D conversion lens is unattached, and includes powerful features such as a 3MOS system, a Leica Dicomar lens and a 12x optical zoom.

Sigma's new 17-50mm
Compact, large-aperture zoom
Sigma's new 17-50mmRONKONKOMA, N.Y., July 14, 2010 – Sigma Corporation (www.sigmaphoto.com), a leading researcher, developer, manufacturer and service provider of some of the world's most impressive lines of lenses, cameras and flashes, is pleased to announce the release of its new 17-50mm F2.8 EX DC OS HSM lens.

Sony NEX-VG10
Interchangeable Lens HD Camcorder
Sony NEX-VG10SAN DIEGO, June 13, 2010 – Following the 25th anniversary of its industry-leading Handycam product line, Sony today announced the innovative NEX-VG10 Interchangeable Lens HD Camcorder.

Sony 3D Digital Cameras
Features include Background Defocus and AVCHD Video
Sony 3D Digital Cameras SAN DIEGO, July 7, 2010 – Sony today unveiled two new Cyber-shot® digital still cameras (models DSC-TX9 and DSC-WX5) that are the world’s smallest 3D cameras, capturing 3D images with a single lens system using a sweeping motion.

Sony NEX
Camera firmware update
Sony NEX Sony has made available a firmware update for the NEX-3 and NEX-5 cameras on the Sony support site (http://esupport.sony.com/).

Lexar Media Multi-Card 24-in-1 USB Reader
Allows concurrent downloads and card-to-card transfer
Lexar Media Multi-Card 24-in-1 USB ReaderFremont, CA, June 24, 2010 – Lexar Media, a leading global provider of memory products for digital media, today introduced the Lexar® Multi-Card 24-in-1 USB Reader. Featuring five slots and supporting 24 popular memory card formats, the newest reader is an all-in-one solution enabling concurrent downloads and card-to-card file transfer. The highly versatile card reader was developed with a unique pop-up design, which allows the card slots to be protected when not in use, and comes equipped with a Hi-Speed USB 2.0 cable. The reader makes it easy to quickly download photo, video, music, and other files from nearly any memory card to a host computer. For additional information about the Lexar Multi-Card 24-in-1 USB Reader, visit www.lexar.com.

Sony Develops Hi-Def Camcorder
With interchangeable lens system
Sony Develops Hi-Def Camcorder Sony is also developing a new AVCHD high-definition camcorder featuring an interchangeable lens system. The camcorder, which will be available this fall, will be compatible with “E Mount” interchangeable lenses developed for Sony’s newest digital still cameras (model NEX-5, NEX-3), as well as many “A Mount” interchangeable lenses used by the existing “α” DSLR camera lineup via a mount adapter.

Sony NEX-5 and NEX-3
New interchangeable lens digital cameras
Sony NEX-5 and NEX-3 SAN DIEGO, May 10, 2010 – Sony today introduced two innovative α (alpha) compact interchangeable lens digital cameras (models NEX-5 and NEX-3) that provide the quality of a digital SLR in a compact body that is easy to slip into a small purse or jacket pocket for ultimate portability.

Canon PowerShot SD4000
First Digital ELPH to offer a high-sensitivity system
Canon PowerShot SD4000 LAKE SUCCESS, N.Y., May 11, 2010 – Placing top-level Canon features in a modern, stylish frame, Canon U.S.A., Inc., a leader in digital imaging, today announced the newest addition to the PowerShot Digital ELPH camera series- the Canon PowerShot SD4000 IS Digital ELPH camera. This new powerhouse point-and-shoot camera is the first of the Digital ELPH series to offer a high-sensitivity system, known as Canon’s HS SYSTEM, with a CMOS sensor and bright f/2.0 lens. Offering consumers the most enhanced image quality available in an ELPH series camera, these features help to capture those wonderful moments in low-light conditions. The PowerShot SD4000 IS Digital ELPH camera also has high definition (HD) movie-shooting capabilities, providing an additional option for cataloging memorable events. Primarily, the new PowerShot SD4000 IS is great for any user with an attention for up-to-date functionality and style.

Nikon Releases New Pro Lens
AF-S NIKKOR 200-400mm f/4G ED VR II
Nikon Releases New Pro LensMELVILLE, N.Y. (April 27, 2010) – Today, the evolution of the super telephoto lens continues as Nikon Inc. announced the new AF-S NIKKOR 200-400mm f/4G ED VR II lens which delivers optical excellence and stunning image quality for professional photographers. Ideal for bringing to life exquisite detail for sports, nature and travel photography, this new lens affords a constant maximum aperture of f/4 and rugged construction for maximum versatility. Continued refinements and new technologies such as Vibration Reduction (VR) II, Nano Crystal Coat, and optimized autofocus (AF) modes enhance functionality and improve performance for discerning FX and DX-format photographers.

Lexar Professional Cards Now Available
Increased speed and performance
Lexar Professional Cards Now AvailableFremont, CA, April 27, 2010 – Lexar Media, a leading global provider of memory products for digital media, today announced the availability of the award-winning Lexar® Professional ExpressCard™ CompactFlash® (CF) Reader and the Lexar Professional 600x and 300x 32GB CF cards in traditional and online retail channels. For additional information about the Lexar Professional 600x and 300x CF cards or the ExpressCard CF Reader, visit www.lexar.com.

Olympus PEN Firmware Update
Improves autofocus performance
Olympus PEN Firmware UpdateCENTER VALLEY, Pa., April 15, 2010 – Olympus today announces the release of new firmware that improves auto focus performance for still images and high-definition (HD) video recording for the Olympus PEN E-P1, E-P2 and E-PL1 cameras. The firmware update will also enable the menu and recorded image to be displayed on the E-P2 and E-PL1 LCD while the VF-2 electronic viewfinder is in use.


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