Social Skills

Popular networks to know and use when marketing your studio online
By Ashley Myers-Turner
Social media probably isn't the first thing you think of when putting together your studio's business plan, but in a digital world, it's an important factor for branding, making connections and increasing word-of-mouth clients. Here's a quick overview of the most popular social tools and how they're best used by…

Photo Exercise: Something You Made

Tell the story of a handmade item with context and detail
Text & Photography By Alessandra Cave
"I want to learn more and more to see as beautiful what is necessary in things—then I shall be one of those who make things beautiful." —Friedrich Nietzsche When we make something with our own hands, we not only feel great satisfaction, but we also bring more beauty into the…

Three Great Uses For High-Speed Flash Sync

High-speed sync is a versatile tool. Here’s how to put it to good use.
By William Sawalich
I tend to think of strobes and flashes as fairly simple lighting tools, even when they’re high-tech and capable of doing all sorts of things like TTL metering and wireless communication. But the one bit of high-tech wizardry that I regularly employ with my flash is high-speed synchronization. Both Nikon…

Tasty Angles

Where to place your camera for inviting photos of food
Text & Photography By Christina Peters
Do you have trouble figuring out what camera angle to use for your food shots? I find that, with the students I teach, this is a common problem. When I first started teaching, I would do a demo in class, where I set up my camera while my colleague, who…

The Invaluable Internet Investment

Strategies for using websites and social media to build an audience for your photo business
Tracey Clark
There's no disputing the fact that the Internet can be an invaluable resource for any burgeoning photography business, but when you start leveraging it as a tool for business growth, the real benefits come into focus. There are a number of strategies you can explore to take advantage of the…

A Creative Push

See what happens when you leave your comfort zone
By Tracey Clark Of Shutter Sisters
For me, photography started off as a job, not a hobby. It doesn't happen like that for everyone. I've more often heard stories of how the passion for photography came long before making it a profession. But, landing a photography position right out of college, and quite by accident, I…
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