The Invaluable Internet Investment

Strategies for using websites and social media to build an audience for your photo business
Tracey Clark
There's no disputing the fact that the Internet can be an invaluable resource for any burgeoning photography business, but when you start leveraging it as a tool for business growth, the real benefits come into focus. There are a number of strategies you can explore to take advantage of the…

A Creative Push

See what happens when you leave your comfort zone
By Tracey Clark Of Shutter Sisters
For me, photography started off as a job, not a hobby. It doesn't happen like that for everyone. I've more often heard stories of how the passion for photography came long before making it a profession. But, landing a photography position right out of college, and quite by accident, I…

A New Take On Wedding Photography

10 insights for creating stunning art that will resonate with contemporary clients
Text & photography By Sal Cincotta
GRIP CONTROLS FACE SLICE A weak grip leads to an open face. Unless you're trying to hit one on purpose, this grip is a surefire way to help you slice the ball. A weak grip leaves less room for the hands to rotate, which for a chronic hooker of the…

Starting Your Photo Business

Address these important steps and details to set a foundation for a successful studio
By William Sawalich
There's more to running a successful photography business than making great pictures. Lots of folks make great pictures—it's the ones who understand how to run a business that make it work for the long haul. Here's a primer of business basics if you're thinking about setting up shop. 1. Identify…

Why Chimping is Good!

The screen on the back of your camera provides invaluable feedback
By William Sawalich
Do you know what “chimping” is? Chimping is a derogatory term for looking at the LCD on the back of the camera after an exposure. I don’t know why we’re compared to chimpanzees when we look at the back of the camera, but that’s the term that took hold. Here’s…

The Most Important Fact About Image Resolution

To understand how resolution works, start with area resolution
By William Sawalich
A whole lot of people are confused about digital image resolution. So I’m going to simplify it as much as possible, and tell you the only thing that really matters when it comes to the resolution of your digital image files: area resolution. The area resolution (or overall resolution, or,…
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