That Extra 5%

Five Ways to give your image a little extra quality to help it from good to great.
By William Sawalich
I recently had a great professional photographer tell me about how he does all sorts of things to help him eke out another 5% of image quality. He’s looking to do a few extra little things that add up to a big improvement in his pictures. So here’s a list…

The Importance of “Closer”

A closer look may be all that stands between you and a great photograph.
By William Sawalich
There are a variety of ways that the concept of “closer” comes into play in making better pictures. From composition to lighting to retouching, harnessing the power of “closer” can make all the difference in your pictures. - Iconic photographer Robert Capa famously said, “If your pictures aren’t good enough,…

Photo Fulfillment

Innovative online services offer custom galleries, apps and shopping experiences for your clients
By The Editors
Partnering with a professional lab or fulfillment service isn't a new idea. Many pro photographers love the creative process behind the camera, but are less interested in producing and fulfilling prints, albums and other photo products. What's new are the tools available in the digital age for customized marketing, image…

The Easiest, Best, One-Click Black and White Conversion Available

Lightroom’s B&W presets are simple to use and produce beautiful results
By William Sawalich
Want to convert your colorful digital images into black and white? Well, you’ve got about a million choices for doing it, and about half of them will do a nice job. You can learn about altering the black and white mix in Photoshop or Lightroom, and it really is a…

The 6 P’s Of Selling

Use these principles to create a solid foundation for your photo studio
Text & Photography By Kulia Kelleher
Going from hobbyist to pro, or even part-time pro, is overwhelming, scary and, honestly, can take a stab at your self-esteem. After all, you're about to embark on a journey to sell you—your art—and that's deeply tied into your self-worth and what you stand for. And when the exchange of…

Social Skills

Popular networks to know and use when marketing your studio online
By Ashley Myers-Turner
Social media probably isn't the first thing you think of when putting together your studio's business plan, but in a digital world, it's an important factor for branding, making connections and increasing word-of-mouth clients. Here's a quick overview of the most popular social tools and how they're best used by…
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