Photo Fulfillment

Innovative online services offer custom galleries, apps and shopping experiences for your clients
By The Editors
Partnering with a professional lab or fulfillment service isn't a new idea. Many pro photographers love the creative process behind the camera, but are less interested in producing and fulfilling prints, albums and other photo products. What's new are the tools available in the digital age for customized marketing, image…

Beautiful Backlight

Taking and enhancing a backlit shot
By Rick Sammon
Light—it's the main element in every photograph. It's light that photographers endlessly chase in the field, strive to create and shape in the studio or artfully enhance in the digital darkroom. It's light that creates the mood in a scene—and in a photograph. Simply put, it's all about the light.…

The Easiest, Best, One-Click Black and White Conversion Available

Lightroom’s B&W presets are simple to use and produce beautiful results
By William Sawalich
Want to convert your colorful digital images into black and white? Well, you’ve got about a million choices for doing it, and about half of them will do a nice job. You can learn about altering the black and white mix in Photoshop or Lightroom, and it really is a…

The 6 P’s Of Selling

Use these principles to create a solid foundation for your photo studio
Text & Photography By Kulia Kelleher
Going from hobbyist to pro, or even part-time pro, is overwhelming, scary and, honestly, can take a stab at your self-esteem. After all, you're about to embark on a journey to sell you—your art—and that's deeply tied into your self-worth and what you stand for. And when the exchange of…

Social Skills

Popular networks to know and use when marketing your studio online
By Ashley Myers-Turner
Social media probably isn't the first thing you think of when putting together your studio's business plan, but in a digital world, it's an important factor for branding, making connections and increasing word-of-mouth clients. Here's a quick overview of the most popular social tools and how they're best used by…

Photo Exercise: Something You Made

Tell the story of a handmade item with context and detail
Text & Photography By Alessandra Cave
"I want to learn more and more to see as beautiful what is necessary in things—then I shall be one of those who make things beautiful." —Friedrich Nietzsche When we make something with our own hands, we not only feel great satisfaction, but we also bring more beauty into the…
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