A New Take On Wedding Photography

10 insights for creating stunning art that will resonate with contemporary clients
Text & photography By Sal Cincotta
Being a wedding photographer can be one of the most glamorous—and most stressful—jobs in the world. Depends on the day, I suppose. One thing's for sure, when it's all said and done, it's one of the most rewarding things I've done in my life. Think about it: We're responsible for…

Starting Your Photo Business

Address these important steps and details to set a foundation for a successful studio
By William Sawalich
There's more to running a successful photography business than making great pictures. Lots of folks make great pictures—it's the ones who understand how to run a business that make it work for the long haul. Here's a primer of business basics if you're thinking about setting up shop. 1. Identify…

Why Chimping is Good!

The screen on the back of your camera provides invaluable feedback
By William Sawalich
Do you know what “chimping” is? Chimping is a derogatory term for looking at the LCD on the back of the camera after an exposure. I don’t know why we’re compared to chimpanzees when we look at the back of the camera, but that’s the term that took hold. Here’s…

The Most Important Fact About Image Resolution

To understand how resolution works, start with area resolution
By William Sawalich
A whole lot of people are confused about digital image resolution. So I’m going to simplify it as much as possible, and tell you the only thing that really matters when it comes to the resolution of your digital image files: area resolution. The area resolution (or overall resolution, or,…

Lightroom's Targeted Adjustment Tool

Exposure and color control with the easiest editing tool around
By William Sawalich
There’s a tiny little tool found in Lightroom’s Develop module, and it’s called the Targeted Adjustment tool. And this simple little one-click tool makes major adjustments to color, contrast and exposure with precision and ease. Here’s how. In the Tone Curve pane of the Develop Module, you’ll notice in the…

Fun with Focus and Depth of Field

Three techniques for creating funky depth of field effects in the camera and in the computer
By William Sawalich
Shallow depth of field in a photograph has always been a great way to put the attention exactly where you want it—at the point of focus and nowhere else. But a recent influx of various tools and techniques has made shallow depth of field, as well as special depth of…
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