Tip of the Week

Contrast Correction and Color Balance By The Numbers

No matter what mood you’re trying to create in a photograph, one thing about exposure values generally remains true
By William Sawalich
No matter what mood you're trying to create in a photograph, one thing about exposure values generally remains true: there should be pure black values and pure white values if you want your images to have pleasing contrast and reproduce well. If you can set a solid baseline of black…

Learning to Light Shiny Objects

What happens when you try to photograph a reflective surface such as glass, chrome or gold?
By William Sawalich
What happens when you try to photograph a reflective surface such as glass, chrome or gold? Simple: you end up photographing whatever is visible in the reflection. If you point your camera straight into the bathroom mirror, for instance, you'll take a picture of your own reflection, right? The same…

Snow Photography Tips

Here are five keys to success when working in snow
By William Sawalich
1: Snow creates a fundamentally unique lighting situation that requires extra exposure care. First understand that the exposure will easily be one stop brighter than the same scene would be on a normal sunny day without the snow. It's because of all the light reflecting from all those snow-covered surfaces.…

How To Buy A Lens

What lens should I buy?
By William Sawalich
A photography student recently asked me the million-dollar question: "What lens should I buy?" She wanted to add to her budding camera kit, and she was hoping beyond hope—as most folks who ask this question are—that I would simply answer with the perfect, magical equipment choice. "You need the Argonaut…

Using Photoshop’s Color Look Up Tables

Have you heard about Color Look Up Tables
By William Sawalich
Have you heard about Color Look Up Tables? They're a fairly recent addition to the photographic workflow, having been added to Photoshop in version CS6. But the premise behind color look up tables (sometimes called CLUTs or LUTs) has been around a lot longer than that as a method of…

Get Started With Light Painting

Many photographers will tell you that they are painters of light, which sure enough may be true
By William Sawalich
Many photographers will tell you that they are painters of light, which sure enough may be true. But, there's a specific technique known as light painting that involves a long exposure and the deliberate addition of light to the subject by "painting" it in specific areas of a scene. Photographers…
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