Tip of the Week

How To Future-Proof Your RAW Files

In a back room of my studio we have a half dozen file cabinets jammed full of negatives and transparencies from the good ol' film era
By William Sawalich
In a back room of my studio we have a half dozen file cabinets jammed full of negatives and transparencies from the good ol' film era. The bad thing about them is they take up a lot of space, but the good news is they're essentially future-proofed. They're analog, and…

Catalog Photography How-To

Sometimes it's the simplest shots that require the most carefully crafted techniques
By William Sawalich
Sometimes it's the simplest shots that require the most carefully crafted techniques. That's my opinion of simple studio-style catalog photography, in which a product of some sort is photographed on a white background. It's a clean, clear, straightforward representation. But, as anyone who's ever attempted making a white background bright…

Split Toning Three Ways

In the days of the darkroom, smart photographers didn’t settle for simply making a pleasing black and white print
By William Sawalich
In the days of the darkroom, smart photographers didn't settle for simply making a pleasing black and white print. They took their silver-halide process one step further and toned prints to make them last longer. This archival processing had an added benefit: the resulting tones—blues from one element, pinks, browns…

What You Can Learn From Shooting JPEGs

I've been a RAW shooter for several years now, but that doesn't mean I’ve mastered every aspect of the format
By William Sawalich
I've been a RAW shooter for several years now, but that doesn't mean I've mastered every aspect of the format. I try to learn new things about my tools and techniques every day. I already knew that when working with RAW files you have to do some things manually that…

How To Shape Hard Light

Softboxes and umbrellas—and the soft light they produce—really seem to get all the love.
By William Sawalich
Softboxes and umbrellas—and the soft light they produce—really seem to get all the love. You're building your lighting setup, and what's the first thing you add to your strobe and light stand? An umbrella or softbox, of course. They're great modifiers for turning hard specular light into beautiful soft light—which…

Reverse Engineering Instagram

In the early days of cell phone photography, I resisted the trend
By William Sawalich
In the early days of cell phone photography, I resisted the trend. I considered anything produced by a smartphone nothing more than a dime-a-dozen snapshot. But then … well, I was proved decisively wrong. There's some pretty cool stuff happening with cell phone photography, from big-time photojournalists using camera phones…
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