Tip of the Week

Fixing Bad Light

We're all faced with bad ambient light from time to time.
By William Sawalich
We're all faced with bad ambient light from time to time. Sometimes it’s too flat, or too dark, or just too plain boring. Well, here's a look at a few types of bad light and what you can do to fix them. Midday Sun A professional photographer with a beautiful…

How To Make An Animated GIF

Animated GIFs are experiencing a bit of resurgence of late
By William Sawalich
Animated GIFs are experiencing a bit of resurgence of late. It seems like they're most often used to make goofy Internet memes out of scenes from movies and TV shows, but animated GIFs can actually be another useful storytelling tool for photographers. Animated GIFs live somewhere between stills and video,…

Lighting Ratios In The Digital Era

A lighting ratio is the difference between the brightness of the main light and the fill.
By William Sawalich
A lighting ratio is the difference between the brightness of the main light and the fill. Ultimately it's a measure of the contrast within a scene, between highlight and shadow. A stronger ratio is higher contrast, while a lower ratio represents flatter illumination. Lighting ratios were especially important in the…

More Artful Architectural Photos

When I land a particularly challenging photo assignment, I turn to my friends for their insights and advice
By William Sawalich
When I land a particularly challenging photo assignment, I turn to my friends for their insights and advice. When the assignment involves architecture, the first person I turn to is my good friend, the talented architectural photographer Elon Schoenholz. He creates subtle, sublime photographs with a beautifully simple approach, using…

Aperture Basics

Apertures, irises and f-stops. What do they all have in common?
By William Sawalich
Apertures, irises and f-stops. What do they all have in common? For starters, they're all terms for the same thing—the size of the opening inside a lens that determines the amount of light that is able to pass through during a given exposure. As shutter speed dictates time, the aperture…

The Photo Studio Safety Primer

There are a lot of ways to get hurt in photography
By William Sawalich
There are a lot of ways to get hurt in photography. You could sprain an ankle on a pre-dawn hike to a landscape location, or drop a lens on your toe while making a family portrait in your own backyard. But nowhere is it more dangerous to be a photographer…
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