Blog platforms make adding content and updating the look of a site easy for photographers who lack web design skills. With Tumblr, setting up and managing a blog, which the site will host for you, is free as long as you keep "tumblr" in the URL. Plus, there's really no thinking involved. Just enter your email address, create a password, name your blog and start posting. There's little to no learning curve, and the features are intuitive and quick to understand.
Taylor Jones found out just how easy and effective Tumblr is when he launched his Dear Photograph blog in May. He was sitting around the kitchen table with his family looking through old photo albums when he came across a photo of a birthday celebration. In the photo, his brother, then 4 years old, was sitting at the same kitchen table and in the same place as he was presently sitting. Jones was sitting in the place where his mom, who took the picture, was sitting.
"So I held up the photo in the same spot and took a picture," Jones explains. "I thought it was really cool, so I found more old pictures from around the house and took photos."
His concept was simple: Take a picture of a picture from the past in the present. He took the photos straight to Tumblr because of how easy the site is to use.
Jones' idea of retaking a picture of an old photograph in its modern-day surroundings resonated with people. After sending his pictures to a few friends and getting positive feedback from them, he decided to open it up to the public.
He now gets about 20 submissions a day, way more than he can use, and the site is completely user-generated. In less than three weeks, Jones and his site had attracted 1.2 million visitors, 15,000 followers on Tumblr, 8,000 followers on Facebook and 2,000 followers on Twitter. A couple of weeks later, the number of visitors had jumped to 2.2 million.
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