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Monday, April 7, 2014

The Professional Print

Outside the digital stream of quickly forgotten images, the fine-art print endures

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With a camera on every smartphone and the explosion of photo capturing and sharing, we're constantly surrounded by images. The typical user of social media is inundated with dozens or even hundreds of images a day taken by friends and family. It's hard to stand out amidst the noise. This dynamic has made the fine-art photographic print all the more memorable and meaningful.

Whether you choose to print your own photographs at home or work with a digital lab to produce prints for you, printmaking can be extremely gratifying. And if you're building a business in photography, whether taking portraits in your community or trying to land commercial work, the fine-art print is essential to your business. Indeed, it's your ultimate product.

MAKING YOUR OWN PRINTS
For the most control over your prints, you'll want to invest in a pro-grade photo printer, like Epson's Stylus Photo R3000, which can make cut-sheet prints up to 13x19 inches and roll-paper prints up to 13x44 inches. The R3000 uses Epson's 9-color UltraChrome K3 ink set, which is pigment-based for enhanced longevity, resulting in prints that will last many decades and potentially more than 100 years without fading, depending on the type of paper used and how the print is mounted and displayed. The printer also automatically switches between Photo Black or Matte Black inks for optimum density on both traditional glossy and fine-art papers.

In addition to having total control over the look of your print and paper selection, another advantage of printing at home is immediacy. You can finish a portrait sitting in the morning and have prints available for pickup later in the afternoon.

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