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Fujifilm X100
Fujifilm's first "X" camera, the X100 features a big APS-C sensor with 12.3 megapixels and microlenses optimized for the camera's built-in 23mm ƒ/2 Fujinon lens (equivalent to 35mm on a 35mm camera). It introduced the unique hybrid optical/electronic viewfinder. Estimated Street Price: $1,199.


Fujifilm X10
If you want an even smaller and lighter "X" camera, the X10 incorporates a 28-112mm (35mm-camera equivalent) ƒ/2.0-2.8 zoom lens and 1080/30p full HD video (vs. 720/24p for the X100). This less expensive model employs a smaller 2⁄3-inch, 12-megapixel EXR image sensor. Estimated Street Price: $599.

Fujifilm X-Pro1

LIST PRICE: $1,799
(body only)

Fujifilm caught a lot of attention last year when they introduced the X100, a stylish, "retro" compact digital camera with a big APS-C image sensor and a built-in 23mm lens. Now they have introduced an interchangeable-lens version, with more megapixels and a new sensor concept, to boot.

The mirrorless X-Pro1 features the same cachet as the X100, with a clean retro-style body incorporating a magnesium-alloy chassis and die-cast aluminum top and base plates, and a leather-like covering. The precision-milled control dials allow you to directly set shutter speeds and exposure compensation. Aperture rings on each lens let you set apertures in 1⁄3-EV increments, and focusing rings permit manual focusing (albeit electronic "by-wire" focusing, not mechanical focusing).

The X-Pro1 is primarily a still camera, but can do 1920x1080 full HD and 1280x720 HD video at 24 fps, with stereo sound via a built-in microphone (but no external mic jack). Clips can run up to 29 minutes in length.

STANDOUT FEATURE: The cool, functional design of the X100, with interchangeable lenses.
VERDICT: Just the ticket for those who love the X100, but want the flexibility of interchangeable lenses.
NEW X-TRANS IMAGE SENSOR: Fujifilm is well known for its unique image sensors, and the X-Pro1 features the latest. The camera's 16.2-megapixel APS-C X-Trans sensor features an RGB filter array that differs from the conventional Bayer array, with a more random array that positions red, green and blue pixels in every horizontal and vertical row. This minimizes moiré and false colors, and thus does away with the need for the sharpness-reducing optical low-pass filter employed by most Bayer-sensor cameras. A new EXR Processor Pro provides the power to process the image data.

NEW FUJINON X LENS MOUNT: The camera's mirrorless design permits a flange-back distance (the distance between the lens mount and the image sensor) of just 17.7mm, allowing for lens designs locating the rear element much closer to the sensor than with DSLRs. The new X mount also features a wide opening, allowing for wider-diameter rear elements. The result is that light is delivered more evenly across the image frame.

NEW XF FUJINON LENSES: The three XF Fujinon lenses introduced with the camera are designed to work with the sensor and camera, and feature all metal barrels, aperture rings with 1⁄3-stop increments and fast maximum apertures: the XF 18mm ƒ/2 R (equivalent to 27mm on a 35mm camera); XF 35mm ƒ/1.4 R (equivalent to 53mm); and XF 60mm ƒ/2.4 R Macro (equivalent to 90mm, 0.5X magnification). More lenses are in the works, as is an adapter for Leica M-series lenses.

HYBRID MULTI VIEWFINDER: Like the original X100, the X-Pro1 features a Hybrid Multi Viewfinder that lets you switch instantly between an optical eye-level finder and an electronic one. The former provides the brightest viewing and minimizes shutter lag, while the latter provides an excellent live view of the image. Both finders automatically adjust magnification and frame lines to suit the lens in use.
 
1. SHUTTER SPEED AND EXPOSURE COMP DIALS: Precision-milled shutter speed and exposure compensation dials make it quick and simple to set these items. 2. HOT-SHOE: There's no built-in flash, but a convenient hot-shoe accepts an accessory flash unit. 3. NEW SENSOR TECH: The X-Pro1's X-Trans sensor arranges pixels in 6x6 sets rather than the usual 4x4, with a randomness that eliminates a primary cause of false colors and moiré.

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