Thursday, September 6, 2012
Large Format Polaroid Reinvented
As a commercial photographer I'm always looking for ways to differentiate my work from the masses. One thing I've turned to lately—or, more accurately, something I've returned to—is film. I'll shoot the occasional medium format negative or even 4x5 transparency. I don't use the 8x10 view camera any more—though it sits ready in the corner of my studio--because the film is so darn rare, and so darn expensive. Not too many years ago I owned the necessary processing equipment to shoot 8x10 Polaroid film. Alas, it is long gone, and has been for a while. But the Impossible Project, the folks who have breathed new life into small format Polaroid instant films, are now working on a new version of 8x10 instant film as well. This is great news for those of us who want to differentiate, and for those of us who don't mind the cumbersome process of working with an 8x10 view camera. Man, are those big instant prints a sight to behold. I can't wait to get my hands on some of this stuff. If only they would hurry up and get it to market!