As technology has improved by leaps and bounds, many fashion photographers have switched from medium format to small format DSLRs in recent years. Significantly fewer, though, have moved from medium format to iPhones and Instagram, but Nick Knight has done exactly that. As he explains it, the switch makes a good amount of sense—even for high profile digital campaigns for the likes of fashion brand Diesel (pictured). Photography, as Knight points out, has always been a sort of democratic medium, so putting it literally into the hands of the masses via smartphones just makes good sense. "If the image works, then who cares how many pixels it has?" Check out the story, then go follow him on Instagram for a daily dose of super-creative photographic inspiration.