Thursday, July 26, 2012
Bye, Bye, Velvia
It’s is a sad time to be a photographer. Especially a landscape photographer. Fuji has announced it will be discontinuing the film of choice for serious landscape photographers—Velvia 100 and Velvia 50—in large formats. Velvia 100 will be discontinued entirely, while the 50 speed—a beautiful slow film ideal for outdoor photography—will be maintained in the 35mm and 120 formats. That means this is the point at which landscape photography will make a huge sea change, lagging behind the rest of the world in which digital had overtaken film. What will Velvia landscape photographers do now? Or, rather, what will they do after stocking their freezers with as much large format Velvia as they can afford? It’s a time we’ve all known was coming. But that doesn’t make it any easier to deal with. A sad time to be a photographer, indeed.