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For The Ultimate Polarization Effect, Polarize Your Lights!

For eliminating reflections and maximizing color and detail, nothing beats cross polarizing the light and the lens.
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Latest News & Blog

Nikon Nikkor AF-S 105mm f/1.4 ED Lens Announced

Nikon Announces Nikkor AF-S 105mm f/1.4 ED Lens

Royal Group International Debuts New Lenses and Flashes

The lenses include fisheyes and a new telephoto.

Moose Peterson Partners With MindShift Gear For New Camera Bags

MindShift's Moose Peterson line of camera bags were made in a partnership with the outdoor photographer

First Schneider Kreuznach ‘Blue Ring’ Lenses Announced By Phase One

Phase One’s new Schneider Kreuznach ‘Blue Ring’ lenses feature fullfFrame sensor coverage and improved precision.

Hasselblad and DJI Create 50MP Medium-Format Drone Bundle

The DJI M600 drone comes bundled with the Hasselblad A5D aerial camera.

Phottix Announces New Spartan Beauty Dish

The new dish comes in 20-inch and 28-inch sizes, is collapsible and features a removable central diffuser.

AdoramaTV To Host Nigel Barker’s Top Photographer Reality Series

Adorama is teaming up with Nigel Barker to host a 5-episode reality series centered around contests vying to become the next Top Photographer.

Sony Unveils 50mm F1.4ZA Lens, Demos 70-200mm, Flash System

Sony today announced a new lens, the Planar T* FE 50mm F1.4ZA, as well as announced the release date and pricing of the G-Master 70-200 F/2.8 and the company’s new wireless strobe system. Sony provided Digital Photo the opportunity to shoot with the lens ahead of the announcement, and first impressions report, as well as Read more…

Gear Spotlight


Best New Cameras

2016 is shaping up to be the year of new camera releases, here are our favorites.

More Gear

Handmade Cub & Company Camera Straps Add Beauty To Your Camera

Handmade Cub & Co Camera Straps are made by hand in the U.S., and add retro-beauty to your camera gear.

Hands On With The New Fujifilm X-Pro2

A first look at two eagerly anticipated cameras

Your Best Shot

Photo Of The Day By Ryszard Lomnicki

See all photos featured in Photo of the Day

The winners have been chosen!

Featured How To

High-Speed Portraits

Using fast shutter speeds with flash for creative images

Portraits With Soul

Photographic style for the soulful wedding photographer

Landscapes And The Soulful Photographer

Simple steps to help you focus and refine your landscapes

Paint Your Own Custom Portrait Background

The big-time pros use hand painted backgrounds, now the rest of us can too